When Marcel Wanders and Casper Vissers started Moooi in 2001, they promised each other to create a legendary brand. Today, the venture is currently led by Marcel Wanders and Robin Bevers. Moooi is named after the Dutch word for beautiful – the third ‘O’ in the brand name stands for an extra value in terms of beauty and uniqueness. Moooi doesn’t tell designers what to do, but listens to what designers want to make, and realizes their dreams. To create the unexpected welcome and elicit the extra ‘O’. The result is a multi-sensory and comprehensive lifestyle collection. Eclectic and always on the edge of commercial reality and cultural interest. To trigger, to create conversation pieces which make your environment more special, a life extraordinary.