GUFRAM

Since 1966, Gufram has asked and answered this question with their iconic and boundlessly influential designs. Gufram’s pieces capture our imagination with a wink and a smile, challenging notions of what furniture can be with dynamic and visually striking designs that shatter our preconceptions.Founded in the vibrant city of Turin, Italy, Gufram was the brainchild of young architects and artists like Giorgio Ceretti, Piero Derossi, Guido Drocco, Piero Gilardi, Franco Mello, Giuseppe Raimondi, Riccardo Rosso, and Studio 65. These influential creatives were driven by curiosity and passion for whimsical design that defined norms of the day, embracing design anticonformity as a point of pride and joy and echoing the spirit of the late 1960s cultural revolution happening around them. Their bold take redefined contemporary notions of “furniture”, synthesizing brilliantly bold shapes and silhouettes with expert artisanal processes and materials.

The world was watching, and the work of that radical generation of creatives gave rise to a company now known for many of the most iconic pieces of contemporary furniture history has ever known, a brand with a personality unlike any other. Gufram’s power lies in its dynamic and enduring energy: the ability to celebrate design legacies through archival pieces that remain immensely popular today while exploring the frontier of design through expansive and radical design thinking.As a design brand, Gufram has revolutionized the world of contemporary furniture with its unconventional and daring approach. But, and even more importantly, Gufram has defined the global landscape of contemporary design and set the stage for the increasingly experimental world of furniture and interiors. Anything but ordinary, Gufram pieces continue to inspire the world to think beyond the expected, and to imagine the infinite possibilities of what we can create: the true spirit of Italian Radical Design.