{"title":"GUFRAM","description":"\u003cp\u003eSince 1966, Gufram has asked and answered this question with their iconic and boundlessly influential designs. Gufram’s pieces capture our imagination with a wink and a smile, challenging notions of what furniture can be with dynamic and visually striking designs that shatter our preconceptions.Founded in the vibrant city of Turin, Italy, Gufram was the brainchild of young architects and artists like Giorgio Ceretti, Piero Derossi, Guido Drocco, Piero Gilardi, Franco Mello, Giuseppe Raimondi, Riccardo Rosso, and Studio 65. These influential creatives were driven by curiosity and passion for whimsical design that defined norms of the day, embracing design anticonformity as a point of pride and joy and echoing the spirit of the late 1960s cultural revolution happening around them. Their bold take redefined contemporary notions of “furniture”, synthesizing brilliantly bold shapes and silhouettes with expert artisanal processes and materials.\u003c\/p\u003e\n\u003cp\u003eThe world was watching, and the work of that radical generation of creatives gave rise to a company now known for many of the most iconic pieces of contemporary furniture history has ever known, a brand with a personality unlike any other. Gufram’s power lies in its dynamic and enduring energy: the ability to celebrate design legacies through archival pieces that remain immensely popular today while exploring the frontier of design through expansive and radical design thinking.As a design brand, Gufram has revolutionized the world of contemporary furniture with its unconventional and daring approach. But, and even more importantly, Gufram has defined the global landscape of contemporary design and set the stage for the increasingly experimental world of furniture and interiors. Anything but ordinary, Gufram pieces continue to inspire the world to think beyond the expected, and to imagine the infinite possibilities of what we can create: the true spirit of Italian Radical Design.\u003c\/p\u003e","products":[{"product_id":"cactus","title":"ANDY'S CACTUS","description":"\u003cp\u003eThe collaboration between\u003cspan\u003e \u003c\/span\u003eGufram and\u003cspan\u003e \u003c\/span\u003eThe Andy Warhol Foundation for the Visual\u003cstrong\u003e \u003c\/strong\u003eArts continues with the new limited edition of\u003cspan\u003e \u003c\/span\u003eAndy’s Cactus\u003cstrong\u003e®\u003c\/strong\u003e, available in three color variants:\u003cstrong\u003e \u003c\/strong\u003eAndy’s Green Cactus\u003cstrong\u003e®\u003c\/strong\u003e,\u003cspan\u003e \u003c\/span\u003eAndy’s Orange Cactus\u003cstrong\u003e®\u003c\/strong\u003e, and Andy’s White Cactus\u003cstrong\u003e®\u003c\/strong\u003e. Produced in only 99 pieces per color, the collection renews the dialogue between\u003cspan\u003e \u003c\/span\u003eGufram’s provocative spirit and the irreverent aesthetic that has defined\u003cspan\u003e \u003c\/span\u003eCactus\u003cstrong\u003e®\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003esince its creation. A meeting that celebrates creative freedom, unconventional thinking, and the desire to challenge traditional design codes.\u003c\/p\u003e\n\u003cp\u003eCreated in 1972 by\u003cspan\u003e \u003c\/span\u003eGuido\u003cstrong\u003e \u003c\/strong\u003eDrocco and\u003cspan\u003e \u003c\/span\u003eFranco Mello, Cactus\u003cstrong\u003e®\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis far more than a simple coat rack: it is a domestic sculpture that transforms a functional object into a timeless icon, replacing rationality with irony and utility with concept. Its visual impact deliberately broke the bourgeois conventions of modern furnishings, establishing it as a symbol of radical design.\u003c\/p\u003e\n\u003cp\u003eThe new editions draw inspiration from the last self-portrait silkscreens by\u003cspan\u003e \u003c\/span\u003eAndy Warhol\u003cspan\u003e \u003c\/span\u003ein 1986, translating the colors of pop art into three interpretations that amplify the expressive power of\u003cspan\u003e \u003c\/span\u003eCactus\u003cstrong\u003e®\u003c\/strong\u003e. More than simple color variations, these tones evoke Warhol’s visual language, reinforcing the object’s status as an icon of art and design, where irony and experimentation merge into a single vision.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDIMENSIONS:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eL. 70 cm - P. 70 cm - H. 170 cm\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"GUFRAM","offers":[{"title":"Default Title","offer_id":51093419098429,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2217\/1713\/files\/background_items_01_-_2025-12-02T170211.572.jpg?v=1764691641"},{"product_id":"bocca","title":"BOCCA","description":"\u003cp\u003eBocca is a couch in the shape of huge lips made by Gufram in 1971, on the creation of Studio 65, in red. Made of polyurethane foam cold differentiated support. It weighs 30 pounds, is just over two meters long, 85 cm high, 80 cm deep, and is lined with soft stretch fabric washable at 40°.\u003c\/p\u003e\n\u003cp\u003eBocca is a couch that the newspaper Vogue did not miss the opportunity to advertise a product so kitsch and the sofa became famous! The sofa was designed as a tribute to Salvador Dali, inspired by one of his very famous paintings of 1935, the face of Mae West, in which the lips of the woman portrayed depicting a love seat. The sofa Bocca immediately became a cult object, a symbol of beauty, and a jewel of Pop Art.\u003cbr\u003e\u003cbr\u003eRead our lips: the BOCCA® sofa says it all. This unforgettable sofa has influenced the zeitgeist more than nearly any other piece of furniture ever created. The BOCCA®’s unique shape, an almost imperceptibly asymmetrical pair of lips, is both playful and provocative, inviting a closer look with a delightful level of sensuality and physicality.\u003c\/p\u003e\n\u003cp\u003eExperience the infinite allure of the BOCCA® Unlimited, the latest interpretation of the BOCCA® sofa. Preserving the enchanting lips design that has graced many iconic settings, BOCCA® Unlimited offers an exciting array of 24 colourways. Whether cloaked in verdant green or fiery orange, it channels a flirtatious energy that brings any space to life. The unlimited edition offers the freedom to choose a hue that resonates with your personality, a testament to the timeless versatility of the BOCCA® sofa.\u003c\/p\u003e\n\u003cp\u003eThe enduring appeal of the BOCCA® lies in its elegant simplicity, at home in the permanent collections of the Fondation Louis Vuitton and Centre George Pompidou in Paris and the Design Museum in London. An enduring symbol of Italian radical design and an exquisite favorite of design enthusiasts and collectors around the world, the BOCCA® continues to invite us closer, again and again and again.\u003c\/p\u003e\n\u003cp\u003eAvailable in different options:\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e• BOCCA\u003cspan class=\"s1\"\u003e®\u003c\/span\u003e Unlimited - Available in a wide range of colours.\u003cbr\u003e• BOCCA\u003cspan class=\"s1\"\u003e® \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDIMENSIONS:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eL. 212 cm - P. 80 cm - H. 85 cm\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"GUFRAM","offers":[{"title":"Default Title","offer_id":51599964569917,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2217\/1713\/files\/backgrounditems01-14.jpg?v=1776352090"},{"product_id":"pratone","title":"PRATONE","description":"\u003cp\u003eDesigned in 1971 by the Strum Group - Giorgio Ceretti, Pietro Derossi and Riccardo Rosso - and produced by Gufram, Pratone Infinito stands out for its experimental identity. This room-object, which reinterprets the idea of seating, reflects the radical attitude of Italian design in the 1970s. Its shape, composed of long vertical elements made of flexible polyurethane, evokes an outsized grassy expanse, designed to accommodate the body in an informal way.\u003c\/p\u003e\n\u003cp\u003eUnlike a traditional seat, Pratone Infinito invites free interaction, does not prescribe postures, and does not impose hierarchies of use. The name ‘Infinito’ refers to a new modular version, designed to extend the usable surface: each module can be placed side by side, ideally extending the lawn to infinity. The covering, in green Guflac, protects the structure and preserves its iconic appearance.\u003c\/p\u003e\n\u003cp\u003eExhibited in important museum collections, Pratone Infinito is not only a living piece, but also a fragment of design history. It remains faithful to its original spirit while opening up to new contemporary configurations. A clear visual presence, capable of altering the rules of domestic space.\u003c\/p\u003e\n\u003cp\u003eAvailable in different options:\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e• Pratone\u003cbr\u003e• Nordic Pratone\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDIMENSIONS:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eL. 140 cm - P. 140 cm - H. 95 cm\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"GUFRAM","offers":[{"title":"Pratone","offer_id":51605751333181,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Nordic Pratone","offer_id":51605751365949,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2217\/1713\/files\/background_items_01-17.jpg?v=1776437551"},{"product_id":"capitello","title":"CAPITELLO","description":"\u003cp\u003eCapitello is an original armchair designed by Studio 65 and produced by the Gufram brand, characterised by a unique and distinctive design. Made of soft polyurethane and finished with Guflac® Ultra, this armchair is also designed to meet the needs of outdoor environments.\u003c\/p\u003e\n\u003cp\u003eThe creative genius of the design studio found inspiration in imagining the fate of a Greek column that, once fallen and broken, becomes the basis for a series of extravagant and surprising furnishing elements. These contemporary archaeological remains have been transformed into a modular system of neoclassical, pop-style seating made of high-quality polyurethane.\u003c\/p\u003e\n\u003cp\u003eThe top section of the column transforms into a luxurious chaise longue called 'Capitello', while the cross section becomes a seat called 'Attica', featuring a bold black and white cushion. The section at the base converts into the 'Attica TL' table, which features a double-sided glass surface that is opaque on one side and mirror polished on the other.\u003c\/p\u003e\n\u003cp\u003eThe versatility of these elements allows them to be stacked playfully and daringly, recreating the entire column in an ironic and original celebration, perfect to enrich any environment with a touch of innovation and charm.\u003c\/p\u003e\n\u003cp\u003eLimited edition of 500 copies.\u003c\/p\u003e\n\u003cp\u003eAvailable in different options:\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e• Capitello\u003cbr\u003e• Attica\u003cbr\u003e• Attica TL\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDIMENSIONS:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003e• Capitello - L. 110 cm - P. 120 cm - H. 82 cm\u003cbr\u003e• Attica - \u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003eL. 70 cm - H. 66 cm\u003cbr\u003e\u003cspan\u003e• Attica TL - L. 70 cm - P. 70 cm - H. 40 cm\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"GUFRAM","offers":[{"title":"Capitello","offer_id":51605805695293,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Attica","offer_id":51605805728061,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Attica TL","offer_id":51605846065469,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2217\/1713\/files\/background_items_01-19.jpg?v=1776439764"},{"product_id":"broken-mirror","title":"BROKEN MIRROR","description":"\u003cp\u003eBroken Mirror is a mirror with a polyurethane frame designed by Snarkitecture for the Gufram brand. Available in two sizes, rectangular and square. The Broken collection also includes a bench.\u003c\/p\u003e\n\u003cp\u003eBroken Mirror is the first mirror by Gufram, which breaks the distance between the mirror and its reflection. The polyurethane frame is a soft surface in contrast with the almost edgy design of the frame with internal edges that evoke a split in a rock. The optical effect created opens the room to an external world that emerges from this rift, or the contact between the mirror and his alter ego recalled by the dimension of Wonders - Beyond the mirror.\u003c\/p\u003e\n\u003cp\u003eThe polyurethane that frames the mirror is completely hand-roughed, so each Broken Mirror is slightly different from the other, and therefore a unique piece.\u003c\/p\u003e\n\u003cp\u003eAvailable in different options:\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e• Broken Mirror \u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e• Broken Mirror – Black\u003cbr\u003e• Broken Mirror – Almost Black\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDIMENSIONS:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eL. 100 cm - P. 20 cm - H. 200 cm\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"GUFRAM","offers":[{"title":"Broken Mirror – Almost Black","offer_id":51605849604413,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Broken Mirror – Black","offer_id":51605849637181,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Broken Mirror","offer_id":51605849669949,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2217\/1713\/files\/background_items_01-20_5902a203-80da-4b60-b96d-edd1e90762b5.jpg?v=1776441057"},{"product_id":"the-end","title":"THE END","description":"\u003cp\u003eDesigned by Maurizio Cattelan e Pierpaolo Ferrari Gufram, The End is a pouf made in polyurethane foam and covered in Guflac.\u003c\/p\u003e\n\u003cp\u003eThe End is a pouf by the original and unique design. A pouf that wants to be as an object by the extravagantly designed as a provocation. The two designers involved in fact choose to abandon the world of design of furniture and do so with an exit in style and great impact. This magnificent pouf in limited edition is available in two stunning finishes.\u003c\/p\u003e\n\u003cp\u003eGrey Limited Ed. 1000 pcs\u003cbr\u003eWhite and Black Limited Ed. 500 pcs\u003c\/p\u003e\n\u003cp\u003eAvailable in different options:\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e• White\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e• Black\u003cbr\u003e• Grey\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDIMENSIONS:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eL. 36 cm - P. 22 cm - H. 60 cm\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"GUFRAM","offers":[{"title":"White","offer_id":51605945647421,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":51605945680189,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Grey","offer_id":51605945712957,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2217\/1713\/files\/background_items_01-25_3899745e-772a-456e-b833-38df6d35923d.jpg?v=1776441916"},{"product_id":"cactus-1","title":"CACTUS","description":"\u003cp\u003eStanding as tall as a human, Gufram’s CACTUS®, initially conceived as a whimsical coat rack, has become a globally recognized emblem of Italian radical design. Born from the inventive minds of Guido Drocco and Franco Mello in 1972, this design masterpiece has revolutionized domestic landscapes and creative interiors alike. Handcrafted from flexible polyurethane and featuring four cantilever arms and 2165 nodes, each CACTUS® boasts a unique finish painted with Gufram's signature Guflac® paint.\u003cbr\u003e\u003cbr\u003eAvailable in different options:\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e• White\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e• Black\u003cbr\u003e• Grey\u003cbr\u003e• Green\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIMENSIONS:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eL. 70 cm - P. 70 cm - H. 170 cm\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"GUFRAM","offers":[{"title":"Default Title","offer_id":51605955281213,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2217\/1713\/files\/background_items_01-26.jpg?v=1776443241"},{"product_id":"sassi","title":"SASSI","description":"\u003cp\u003eSASSI, a collection of remarkably realistic 'stones' from Gufram, is more than just furniture – they are captivating storytellers. Designed in 1968 by Piero Gilardi, these pieces bring elements of the great outdoors into your living space, offering a whimsical seating solution or a captivating decor element. First showcased at the 1968 Milan Triennale stairs, SASSI, made from lightweight polyurethane, mimic real stones, encapsulating Gufram's innovative \"true-fake\" concept and their love for nature-inspired design.\u003c\/p\u003e\n\u003cp\u003eLimited Edition 1\/2000\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe stones of Gufram are made of polyurethane foam coated with Guflac. Soft, waterproof and resitenti weathering can be used as decorative as well as a seat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDIMENSIONS:\u003cbr\u003e\u003c\/strong\u003eSedilsasso L. 70 cm - P. 58 cm - H. 48 cm\u003c\/p\u003e\n\u003cp\u003eMiddle L. Sasso 35 cm - P. 23 cm - H. 20 cm\u003c\/p\u003e\n\u003cp\u003eSmall L. Sasso 10 cm - P. 12 cm - H. 11 cm\u003c\/p\u003e","brand":"GUFRAM","offers":[{"title":"Default Title","offer_id":51605988213053,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2217\/1713\/files\/background_items_01-27.jpg?v=1776443994"},{"product_id":"mano","title":"MANO","description":"\u003cp\u003eMANO is a fascinating domestic sculpture designed by Cinzia Ruggeri in 2000. An open hand standing on itself, to be interpreted as an intimidation to stop, an informal salute; or, if placed horizontally, as a tentacular chair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned by Cinzia Ruggeri in 2000 and now part of the Gufram catalogue, Mano is a domestic sculpture that sits between gesture and function. Made of velvet, this open hand resting on the palm lends itself to multiple readings: it can suggest an invitation to stop, evoke a greeting or, if placed horizontally, turn into an organically shaped seat. Ruggeri, a central figure in the Italian radical design scene, has always explored hybrid territories, moving between fashion, art and furniture with an unconventional outlook.\u003c\/p\u003e\n\u003cp\u003eIn his work, each object becomes a vehicle for a broader vision, capable of subverting the norm. Mano is part of a triptych that also includes Cane Pipì and Colombra, united by a design that challenges the rules of use and aesthetics. In line with the designer's attitude, this seat-sculpture is not conceived as a simple functional element, but as a fragment of a personal and conceptual visual language. The material, the gesture, the position: everything contributes to suspending Mano in a balance between the everyday and the symbolic. Not an object to be exhibited, but a form that inhabits and reflects the identity of those who choose it.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDIMENSIONS:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eL. 135 cm - P. 31 cm - H. 190 cm\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"GUFRAM","offers":[{"title":"Default Title","offer_id":51605992079677,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2217\/1713\/files\/background_items_01-28.jpg?v=1776444343"}],"url":"https:\/\/duplexdsgn.com\/collections\/gufram.oembed","provider":"DUPLEX","version":"1.0","type":"link"}